De-branded design 去品牌化设计

De-branded design

"Debranding" is a psychology of consumers.

People realize that the reason why a brand becomes a brand product includes many factors such as promotion, brand logo, color system, symbol or slogan that cannot improve the quality and value of the product. It is these factors that inadvertently influence People's choices, and the original appearance of the objects, have gradually been ignored. With this understanding, people's consumption concept has undergone a certain degree of change, that is, more attention is paid to the actual value and practicality of the product.

"Debranding" is a manifestation of mature consumer psychology.

De-branded design and we insist on taking the interests of customers as the center.

1. Product difference constitutes the main body of enterprise characteristics. To win in the fierce market competition, enterprises must devote themselves to creating their own product characteristics.

2. It takes the basic interests of consumers as the core, guides the entire marketing management activities, and is the basis for enterprises to implement marketing concepts.

3. Establish the market position of the product through the five-level combination of products. The significance of the overall concept of products to business operations The overall concept of products is a major development of market management thinking, and it has great significance to business operations.

The benefits of de-branding

1. We are different from other OEM manufacturers. We advocate supporting de-branding operation and product-level design centered on the interests of customers.

2. De-branding makes it easier to reduce product costs and give profits to customers. "Debranding" is a manifestation of the psychological maturity of purchasing managers and importers.

3. Our nearly 30 years of manufacturing experience tells us that de-branding is to remove unnecessary brand premiums generated by the so-called "big names" or "trademarks/logos" and provide real high-quality "naked prices" to Market consumers.

With the maturity of social consumption, people slowly no longer agree with the so-called "vanity" of the brand, and return to the essence of the goods. This will definitely become a trend. We are just one step ahead.

去品牌化设计

“去品牌化”是消费者的一种心理。

人们认识到，品牌之所以成为品牌产品，包含了诸如宣传推广、品牌的Logo、色彩系统、符号或是口号等许多并不能提升产品的质量和价值的因素，正是这些因素在不经意间左右着人们的选择，而物品原本的模样，却逐渐被忽略了。有了这样的认识，人们的消费观念发生了一定程度的改变，即更注重产品的实际价值和实用性。

“去品牌化”是消费者消费心理成熟的表现。

去品牌化设计和我们坚持以客户利益为中心。

1.产品差异构成企业特色的主体，企业要在激烈的市场竞争中取胜，就必须致力于创造自身产品的特色。

2.它以消费者基本利益为核心，指导整个市场营销管理活动，是企业贯彻市场营销观念的基础。

3.通过产品五层次的组合确立产品的市场地位。产品整体概念对企业经营的意义产品整体概念，是市场经营思想的重大发展，它对企业经营有着重大意义。

去品牌化行花的益处

1.我们不同于其他OEM制造商，我们更倡导支持去品牌化经营，以客户利益为中心的产品层次设计。

2.去品牌化更容易降低产品成本，让利给客户。“去品牌化”是采购经理人和进口商心理成熟的表现。

3.我们将近30年的生产制造经验告诉我们，去品牌化是去掉所谓的“大牌”或者”商标/logo“产生的不必要的品牌溢价，把实实在在的高品质"裸价“提供给市场的消费者。

随着社会消费成熟，大家慢慢的不再认同所谓品牌的”虚荣“，回归到物品的本质，这必将成为一种趋势，我们只不过是先行一步。